Introduction
Performance Direct Barnsley Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This policy explains how we collect, use and look after your personal data when you visit our website, shop with us, or use our fitting and workshop services, and tells you about your privacy rights and how the law protects you.
This policy applies to [website URL] and to our shop and workshop at [Business Address], Barnsley, South Yorkshire.
Who We Are
[Business Name] [Business Address] Barnsley, South Yorkshire, [Postcode] Phone: 01226 711150 Email: [Contact Email]
We are the data controller responsible for your personal data.
What Personal Data We Collect
Depending on how you interact with us, we may collect and process the following data:
Identity Data, including your name and title.
Contact Data, including your address, email address and phone number.
Vehicle Data, including your vehicle registration, make, model and details of any work, parts or modifications carried out.
Transaction Data, including details of orders, payments and services you have purchased from us, including any use of Klarna.
Technical Data, including your IP address, browser type and version, device information and general information about how you use our website.
Marketing and Communications Data, including your preferences in receiving marketing from us and your communication preferences.
We do not knowingly collect any special category data, such as health or financial background information, unless it is directly and reasonably relevant to work carried out on your vehicle.
How We Collect Your Data
We collect data from you in a number of ways, including:
Directly, when you fill in a form on our website, book your car in, make a purchase in store or online, contact us by phone or email, or leave a review.
Automatically, as you use our website, through cookies and similar technologies.
From third parties, such as our payment providers, Klarna, or Google, where relevant to a service you have used.
How We Use Your Data
We use your personal data to:
Process and fulfil orders, bookings and fitting work.
Communicate with you about your order, booking or enquiry.
Provide customer support and respond to questions.
Send you marketing communications, where you have agreed to receive them.
Improve our website, products and services.
Comply with our legal and regulatory obligations, including record keeping for vehicle work carried out.
Legal Basis for Processing
We only use your personal data where the law allows us to. Most commonly, we rely on the following legal bases:
Performance of a contract, where processing is necessary to fulfil an order, booking or service you have requested.
Legitimate interests, where processing is necessary for our legitimate business interests, provided your rights do not override those interests.
Consent, where you have given us clear consent, for example to receive marketing emails.
Legal obligation, where processing is necessary for us to comply with the law.
Marketing Communications
We will only send you marketing communications by email or text where you have given us your consent to do so. You can opt out of marketing communications at any time by using the unsubscribe link in any email, or by contacting us directly using the details above.
Cookies
Our website uses cookies to distinguish you from other users, help the website function properly, and improve your browsing experience. Cookies may also be used to remember your preferences and to help us understand how the website is used.
You can set your browser to refuse all or some cookies, or to alert you when a website sets or accesses cookies. If you disable or refuse cookies, some parts of our website may become inaccessible or not function properly.
For more detail, see our separate Cookie Policy [link, if applicable].
Third Party Service Providers
We work with a number of trusted third parties to help us run our business and provide our services, including:
Payment providers, to process payments made in store or online.
Klarna, where you choose to pay for parts or fitting using Klarna’s payment plans. Klarna will process your data in accordance with its own privacy policy.
Website hosting and analytics providers, to help us run and improve our website.
Google, for services including Google Reviews, which may be displayed on our website.
We only share your data with third parties where it is necessary to provide our services, and we require all third parties to respect the security of your personal data and to treat it in accordance with the law.
Data Sharing and Disclosure
We do not sell your personal data to third parties. We may share your data with service providers acting on our behalf, professional advisers, and regulatory bodies or law enforcement where we are required to do so by law.
International Transfers
Some of our third party providers may be based outside the UK. Where this is the case, we take steps to ensure your data is protected to the same standard as it would be in the UK.
Data Retention
We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements. Vehicle and service records may be kept for a longer period to support any warranty claims or future work.
Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorised way, altered or disclosed. Access to your data is limited to those employees and third parties who have a genuine business need to access it.
Your Rights
Under UK data protection law, you have rights including the right to:
Access a copy of the personal data we hold about you.
Request that we correct any inaccurate or incomplete data.
Request that we delete your personal data, in certain circumstances.
Object to or restrict our processing of your data, in certain circumstances.
Request that we transfer your data to another organisation, in certain circumstances.
Withdraw your consent at any time, where we are relying on consent to process your data.
To exercise any of these rights, please contact us using the details above. If you are unhappy with how we have handled your data, you also have the right to make a complaint to the Information Commissioner’s Office (ICO) at ico.org.uk.
Children’s Privacy
Our website and services are not intended for children, and we do not knowingly collect personal data from children.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page, along with an updated revision date at the top of this policy.
Contact Us
If you have any questions about this privacy policy or how we handle your personal data, please contact us at:
Performance Direct Barnsley Ltd, 171 Barnsley Road, Barnsley, S72 8UL Phone: 01226 711150 Email: shop@performance-direct.co.uk